Don’t Boost That Post! Smarter Ways to Run Meta Ads
Boosting posts on Meta may seem easy, but smart marketers know better. Discover why Ads Manager is your best tool for driving real results in 2025, and how to use it effectively
Boosting a post on Facebook or Instagram might seem like the quickest way to get more reach, but if you’re serious about results, it’s time to stop hitting that blue button. While boosting can offer a temporary spike in visibility, it lacks the control, strategy, and precision needed for real marketing impact. In 2025, smart Meta advertising means moving beyond the boost.
Instead, head into Meta Ads Manager, the control centre where you can build campaigns with proper objectives, tailored targeting, and performance tracking. Unlike boosting, which mainly focuses on engagement, Ads Manager lets you choose from objectives like traffic, conversions, lead generation, video views, and more. This means you can align your ads with real business goals, not just likes or shares.
Custom audiences are another game-changer. With Ads Manager, you can retarget people who’ve visited your website, watched a video, or interacted with your Instagram page. Want to reach new customers who behave like your best buyers? Lookalike audiences let you do just that. Boosting doesn’t offer this level of depth; it’s like using a slingshot when you have access to a laser-guided rocket.
Budget control is also better in Ads Manager. You can split test creatives, allocate budgets across ad sets, and schedule ads to run when your audience is most active. This helps you avoid wasting money on poor-performing content or showing ads at the wrong time.
Even better, Ads Manager provides detailed analytics. You can measure cost-per-click, conversion rate, return on ad spend (ROAS), and other metrics that actually matter to your bottom line. Boosting a post gives you surface-level stats reach, likes, maybe a few comments but that doesn’t mean it’s driving sales.
So next time you’re tempted to boost that “just posted” reel or photo, pause. Open Meta Ads Manager, define your objective, and run a campaign that’s built for results. In the world of digital marketing, boosting is the shortcut but smart advertisers play the long game.