Your Brand’s Dating Profile: What Would It Say?
If your brand had a dating profile, what would it say? This creative exercise helps you define your brand’s personality, tone of voice, values, and emotional appeal in a fun, relatable way.
If your brand had a dating profile, what would it say? Think beyond the logo and colours — imagine your brand was trying to charm a potential customer, swipe-right style. This fun and insightful exercise helps uncover the emotional and personality-driven side of your business, which is often what truly attracts loyal fans.
Start with the basics: name, age, and location. Is your brand a youthful trendsetter based in Colombo? Or a wise, trusted expert from Kandy with decades of experience? These details set the tone for everything else.
Now, how would your brand describe itself in its bio? Maybe it’s “a passionate foodie always ready to spice up your life with authentic flavours,” or “a finance wizard who loves helping people save smart and live better.” Use this space to showcase your tone of voice. Is it playful, professional, cheeky, or humble?
Next, list your brand’s interests. Is it obsessed with solving customer problems? Does it love innovation, sustainability, or design? These interests reflect your core values and help your audience know what makes your brand tick.
Photos matter too. What visuals would your brand use in its profile? Sleek product shots, behind-the-scenes team moments, or happy customers using your service? These images shape first impressions and should reflect your brand’s true vibe.
Don’t forget the deal-breakers. Just like people, brands have boundaries. Maybe your brand “won’t ghost you after checkout,” or “isn’t into slow shipping or shady policies.” Be honest about what your brand stands against, this builds trust.
Finally, end with a call to action. “Looking for someone who values quality and creativity, let’s build something amazing together.” That simple, emotional touch can transform a cold transaction into a meaningful relationship.
Crafting your brand’s dating profile is more than a fun marketing game, it’s a creative way to reconnect with your brand’s personality, values, and tone of voice. In a world of algorithms and analytics, don’t forget: customers fall in love with brands that feel human.